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WineCAST#33: Marketing in Wine
Автор: MyWineSchool
Загружено: 2012-02-24
Просмотров: 2202
Описание:
Wine Marketing 101: It's just juice....Or is it?
You've heard it a million times: "Don't judge a book by its cover"... But what about a wine and its marketing campaign? Heck, even the biggest wine geeks are suckers for a good tag line.
Join Jessica Bell of My Wine School with her sister Chef Karen Bell as they sip on Three Thieves The Show Malbec 2010 from Mendoza, Argentina and talk about wine marketing in the US over the past century.
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