Write Down Goals to Make Them Happen: Adam Jelic on Building MiGOALS |

Описание: Adam Jelic (  / ajelic  ) didn’t set out to build a cult stationery brand. He was just trying to get his own head straight. Anxiety, big ideas, too many thoughts, not enough direction. So he did what a lot of founders eventually do. He built the tool he wished already existed. Fifteen years later, MiGOALS (https://migoals.com/) is stocked everywhere from Officeworks (https://www.officeworks.com.au/) to Barnes & Noble (https://www.barnesandnoble.com/) , used by Canva, Lululemon (https://www.lululemon.com.au/en-au/home) and Apple teams, and quietly helping thousands of people untangle their thinking.


Today, we're discussing:

• How MiGOALS grew from a personal coping tool into a global stationery and wellness brand
• Why writing goals down improves focus, belief and momentum
• The role of anxiety, self-awareness and clarity in entrepreneurship
• Staying disciplined in a world full of distractions and opportunities
• Expanding into the US market using Amazon as a growth lever
• Balancing analogue products with digital tools and AI
• Community, accountability and why progress equals happiness
• Practical advice for setting meaningful goals in 2026 and beyond

Connect with Adam (  / ajelic  )
Explore MiGOALS (https://migoals.com/)


SMS us to request a guest! (https://www.buzzsprout.com/twilio/tex...)


Support the show (https://www.buzzsprout.com/2521371/su...)


Want to level up your ecommerce game? Come hang out in the Add To Cart Community (https://campus.addtocart.com.au/feed) . We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul.


Connect with Nathan Bush
(  / nathbush  ) Contact Add To Cart
(mailto:[email protected]) Join the Community (https://community.addtocart.com.au/se...)