Business Talk – Adrian Hope-Bailie on Fynbos Money reshaping financial advice
Автор: BusinessTech
Загружено: 2025-12-01
Просмотров: 5602
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In this episode of Business Talk, we unpack the true cost of financial advice in South Africa and the outdated incentives that have shaped the industry for decades. Co-founder of Fynbos Money, Adrian Hope-Bailie, joins us to discuss why traditional percentage-based AUM fees often erode long-term wealth and how this model misaligns the interests of advisers and clients.
He explores the rise of DIY investing, growing mistrust in legacy advice structures, and the gaps this leaves for younger and mass-market investors who are eager to participate but remain underserved.
Adrian also explains how Fynbos Money’s flat-fee model and digital-first approach aim to rebuild transparency, accessibility, and trust in the financial planning space. From industry reception to integration with broader investment ecosystems, he outlines how technology, regulatory shifts, and changing investor behaviour are reshaping the future of advice.
This conversation highlights why innovation in the financial services industry is not only overdue but essential for long-term financial wellbeing.
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