Full Funnel Strategy Combining Digital & Traditional Marketing Outreach Successfully

Описание: Better Business Bureau of Central Ohio, bbb.org/centralohio

COMBINING TRADITIONAL & DIGITAL MARKETING IN A FULL-FUNNEL STRATEGY

The importance of integrating both traditional and digital channels cannot be understated. Combining the strengths of traditional marketing channels, such as print, TV, and radio, with the power of digital channels like streaming TV, SEO and display ads is where businesses see tremendous results.

Today's consumer moves across online and offline channels to find what they need. A person might hear or see about a product from a traditional media vehicle, have it reinforced through a digital ad, and then use their phone for price comparison and further research. The path to purchase has become complex, and it varies by vertical and by individual shopping preferences. A full-funnel marketing approach is critical for meeting customers where they are. CPMedia & Marketing reviews the full-funnel strategy, discuss the pros and cons of both traditional and digital marketing, and then drill down into the world of digital marketing.

At the end of this video you'll have a better understanding of how traditional and digital marketing can coexist peacefully while providing you with a higher ROI.

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As the Managing Partner of Accredited Business CPMedia & Marketing, Betty Clark has expertise in a wide array of areas ranging from management consulting to marketing retail, health care, quick-service restaurants, business-to-business and non-profit accounts. Betty’s primary focus is to continually increase brand awareness for clients; no matter their size.

In 2020, CPMedia & Marketing formed a partnership with an award winning, nationally recognized digital marketing company focused on the local marketing space. Henry Monahan joined CPMedia & Marketing as its Digital Marketing Manager. The digital marketing space can be confusing. But Henry and his 140+ team members based in Denver, CO work with CPM client’s side by side at every step along the way.