Creative Solutions for Peak Performance: Data Driven Creative Tactics to Drive Conversions

Описание: In this session we were joined by Google Germany’s Business Development Lead, Kashmira Wagh who set the scene and shared some inspiring video case studies and statistics that highlight why creative is the single strongest force multiplier that will lead to transformational gains in your digital campaigns.

Our very own Creative Commercial Director | EMEA, Veronica Brits took the virtual stage to unpack why and how Data Driven Creative (DDC) solutions serve as the perfect catalysts for driving conversions and delivering campaign success.

We had the pleasure to also be joined by Bea Strauss, Head of Digital Marketing at Multichoice - one of our valued clients. She shared key insights into their journey and experience adapting a Data Driven Creative strategy to achieve success in their FIFA World Cup campaign, where we had the opportunity to collaborate on.

Guest Speakers:
Kashmira Wagh, Google Germany’s Business Development Lead
Veronica Brits, Creative Commercial Director | EMEA
Bea Strauss, Head of Digital Marketing at Multichoice

Check out our other marketplace related content:    • Incubeta: Marketplace Series  

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About Incubeta
Incubeta is a global marketing agency empowering ambitious brands to outperform. With 18 offices worldwide and over 20 years of experience, we partner with leading brands like L’Oreal, ING, M&S, Les Mills, and Hyundai to transform complexity into clarity and deliver sustainable growth with transformative strategies and award-winning execution.

Multichoice:
If you’d like to find out how we leveraged Data Driven Creative to Drive Scale & Performance for Multichoice brands - read the full case study here - https://bit.ly/3rBJXPT

00:00 Welcome from Roan Mackintosh, MD - MEA at Incubeta
00:42 Who we are and what we do at Incubeta
03:06 Incubeta Solutions Pillars
07:58 Poll: What is the primary reason a marketing campaign stands out to you?
09:08 Creativity or Magic by Kashmira Wagh
23:27 Poll: How frequently do you update your creative content based on data insights?
26:21 Unlock the Power of Data x Creative by Veronica Brits
42:18 Panel Discussion, Joined by Bea Strauss
44:02 Panel Question: Having launched a successful DDC strategy, what were some of the key learnings you gained with your team?
47:10 Panel Question: How Do You Measure the Success of a DDC Creative Strategy
49:35 Panel Question: How long does it take to make a DDC creative strategy?
51:30 Panel Question: How do you optimize a creative strategy versus a feed strategy?
52:53 Audience Question: We run feed based ads for our vehicle stock (through Google Ads, not merchant center like typical e-commerce users). There aren't any options to change the way these ads are displayed. Is there a different ad serving platform that gives us more control over the ad and what attributes are displayed?
54:18 Panel Question: Complexity often arises when dealing with multiple channels and audience segments. How have you seen clients approach the synchronization of dynamic creative elements across various teams, and what innovative solutions have you employed to ensure a consistent and effective message?
57:07 - Panel Question: In the ever-evolving digital landscape, how do you stay updated on the latest trends and technologies that can enhance dynamic creative strategies? Could you share any specific instances where embracing new innovations made a significant impact on SOE of your client campaigns?
1:00:31 Panel Question: How important is a data driven brand strategy to the Multichoice business?
1:02:45 Audience Question: What were your key learnings that came out from the Multichoice DDC campaign?
1:04:21 Audience Question: After you have acquired your data, and require responsive advertising, how do you use automation to enable your production to keep up?
1:05:58 - Panel wrap up: Final comments
1:07:03 - Closing Remarks from our MD