ATHER FOUNDER: "Selling Over 11,000 Scooters Per Month & Creating India's Best EV Brand" | Tarun M

Описание: Get ready for another gripping episode as we welcome Tarun Mehta, founder of Ather Energy, on the Neon Show! Tune in as we thoroughly delve into the inner workings of the two-wheeler and EV industry in India.

In this week’s episode, we learn about a truly one-of-a-kind backstory which began from deep within IIT Madras’s engineering department. Get ready as you will find out exactly how Tesla inspired Ather and whether Ather would have still reached the same heights it has today, if Tesla never existed.

Equipped with an abundance of knowledge on the EV industry, Tarun also shares his understanding of the market dynamics for EVs in India as well as the current state of the Indian scooter market.

Curious as to why a career in software engineering is more rewarding than one in hardware engineering? Well, look no further as Tarun explains in detail why college students would prefer the former over the latter!

Join us for all this and more as we candidly engage with the genius mind responsible for turning a 20 crore ARR business from five years ago into a colossal 1800 crores as of today!

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00:00 - Precap
00:55 - Welcome to the Neon Show!
01:51 - Introducing Tarun Mehta, founder of Ather Energy
04:05 - “We used to sleep in the department.” Founding Ather in IIT
04:47 - Story behind Ather’s core idea
09:08 - “Indian consumers are actually quite spoiled…” Market dynamics for EVs in India
11:36 - How Tesla inspired them/ Launching fastest ever accelerating scooter in the country
13:58 - “Indian scooter market is the most advanced scooter market in the world.”
14:42 - Top 5 players in two-wheelers and EVs in India
19:55 - Selling 1 lakh scooters in FY '22-'23
22:07 - What is the highest selling non-electric scooter currently in India?
23:55 - EVs don’t make much revenue compared to other vehicles in one sector
27:04 - Would Ather be where it is today if Tesla had not existed?
30:26 - From 20 crore annual revenue to 1800! Journey from product launch in 2018 till now.
35:48 - Hardware startups in India that Tarun respects
38:14 - Why doesn’t hardware sell well in India?
42:27 - Is a career in software engineering more rewarding than one in hardware engineering?
45:00 - How Ather’s distribution muscle was built
49:53 - The importance of product marketing
52:33 - Why Tarun loves newspapers as a channel for marketing compared to TVs
55:42 - What is Ather’s aspiration in today’s market?
57:52 - The fate of two-wheelers and EVs in this upcoming decade
59:30 - Concluding remarks

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Hi, I am your host Siddhartha! I have been an entrepreneur from 2012-2017 building two products AddoDoc and Babygogo. After selling my company to SHEROES, I and my partner Nansi decided to start up again. But we felt unequipped in our skillset in 2018 to build a large company. We had known 0-1 journeys from our startups but lacked the experience of building 1-10 journeys.

Hence was born The Neon Show (Earlier 100x Entrepreneur) to learn from founders and investors, the mindset to scale yourself and your company. This quest still keeps us excited even after 5 years and doing 200+ episodes.

We welcome you to our journey to understand what goes behind building a super successful company. Every episode is done with a very selfish motive, that I and Nansi should come out as a better entrepreneur and professional after absorbing the learnings.
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This video is for informational purposes only. The views expressed are those of the individuals quoted and do not constitute professional advice.