Outgrown Fashion Expert Turns Full Bloom Artist in Residence Florist

Описание: If you’ve been feeling called to leave the industry you’re currently in — or you’ve outgrown wedding florals and want a more sustainable, creative path — this episode is for you.

In this episode of The Hotel Florist® Podcast, I’m joined by Arlene Guerra, a former fashion professional who followed her creative instincts all the way into hospitality floristry and became an Artist in Residence (AIR) at a hotel in Spokane, Washington.

Arlene’s story is one so many creatives will relate to: Having the vision…Knowing you’re meant for something bigger…But not yet having clarity on how to get there.

Coming from the fashion industry, Arlene used the blueprint inside the Hotel Florist Profit Method to pivot industries, grow her own flowers, and land a hotel partnership — all in a matter of months.

This episode is a real behind-the-scenes look at what it actually takes to move from idea to execution when building a floral business rooted in hotels, creativity, and consistent income.

IN THIS EPISODE, ARLENE SHARES:
2:15 Pitching herself to the hotel as Artist in Residence
8:02 Pivoting from fashion to flower farming
13:05 Why mentorship accelerated her growth
18:12 Blending flower farming with hotel florals
19:32 Her vision as the hotel’s Artist in Residence

If you’re a floral designer dreaming of consistent income, creative freedom, and working with hotels — you don’t want to miss this conversation.

Learn more about Hotel Florist Profit Method in our free masterclass:
http://www.webinarkit.com/webinar/reg...