How Urban Poetry Scales Brands with In-House Content & AI-Driven Marketing | Crisp Fibre Pods EP3
Автор: Crisp Fibre
Загружено: 2026-02-09
Просмотров: 51
Описание:
In Episode 3 of Crisp Fibre Pods, we sit down with James from Urban Poetry to unpack what it really takes to build a high-performance marketing agency in today’s AI-driven landscape.
James shares the full journey — from freelance film work, through COVID setbacks, to relaunching Urban Poetry as a niche, in-house marketing agency focused on real business impact, not vanity metrics.
🔍 What We Cover in This Episode:
Why Urban Poetry keeps content, strategy, and paid media fully in-house
The dangers of scaling too fast — and why staying niche wins
How they cut cost per lead from R700 to ±R120 for clients
Using AI systems for deep competitor & brand analysis
Modular marketing services vs “one-size-fits-all” agency packages
Lessons from corporate life — what to keep, and what to leave behind
The reality of entrepreneurship: “wake up until done”
How great marketing directly fuels sales team performance
This episode is a must-watch for:
✔ Business owners
✔ Founders & entrepreneurs
✔ Marketing managers
✔ Anyone considering outsourcing marketing
✔ Agencies looking to sharpen their positioning
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