I kept my prices low to appear “affordable.” The result was predictable: cheap = low trust 👇

Описание: When I increased the price by +20% and simultaneously strengthened my packaging, reviews, and guarantee, sales grew.

The reason is simple: people don’t buy “cheaper” — they buy more reliable.
Price isn’t a number — it’s a signal of quality.
1️⃣ Price as a trust anchor (+20%)
Raised the base price and fixed it across all channels.
Removed chaotic discounts: a stable RRP constant fluctuations.
Metric: higher first-visit conversion, fewer “why so cheap?” questions.
2️⃣ Packaging = product #2
Gift box, protective film, a short care guide inside.
On the product page — unboxing photos and a clear list of what’s included.
Metric: fewer “market-quality” returns, more unboxing UGC.
3️⃣ Proof, not promises
3 top reviews with specifics (numbers/scenarios), before/after photos, 1 mini-case.
Benefits in numbers: “keeps its shape after 50 washes,” “dries in ~2 hours,” “doesn’t stick at +30°C.”
Metric: higher product-page CTR, deeper gallery views, fewer “are you sure…?” questions.
4️⃣ A guarantee that removes the risk
“30-day no-questions exchange/return,” “size exchange at our expense.”
Guarantee text placed right next to the “Buy” button — not at the bottom of the page.
Metric: more full-price orders, fewer checkout drop-offs.
How I packaged the storefront
The first screen = the outcome in one line + “in stock, ships today” + unboxing photo + one review + the button.
Zero discounts — only value, proof, and service.