The Co-Pilot Researcher: How AI Collaboration is Redefining Insight Work

Описание: What if AI could change how you think about your role as a researcher? Join Mary Lois Smith, VP of Research Design & Strategy at Suzy, as she explores the burgeoning role of AI in market research. In this insightful webinar, she discusses AI as a collaborator that enhances scale, speed, and creativity in the research process. Learn about the practical applications of AI in study design, data collection, insight generation, and storytelling. Discover how to effectively incorporate AI into your workflow while maintaining the irreplaceable human elements of intuition, empathy, and strategic thinking.

00:00 Welcome and Introduction
00:48 Housekeeping and MRII Overview
02:25 Market Research Courses and Resources
06:59 Introduction to Today's Speaker
08:23 AI in Market Research: A New Paradigm
10:45 AI and Human Collaboration in Research
15:49 Practical Applications of AI in Research
25:46 Q&A Session
33:14 Embracing AI in Research
33:31 Opportunities for Junior Researchers
34:22 Ensuring AI Quality Assurance
36:31 Client Permission and Data Ethics
37:38 Creating Customized AI Reports
39:25 Handling Sensitive Data with AI
41:58 AI Moderators in Qualitative Research
48:39 Skills for Future Researchers
51:14 AI in B2B Research
55:53 Leveraging AI for Ethnographic Research
56:59 Sample Sizes for AI Moderated Interviews
57:55 Podcast Recommendations and Final Thoughts

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