Ubettina Wethu | Clere For Men (Visuals) | MediaHeads360
Автор: MediaHeads 360
Загружено: 2021-10-04
Просмотров: 4493
Описание:
Clere for men with visual integration.
Clere for Men literally became part of the story in the locally inspired #SABC1 hit dramedy, uBettina Wethu. Brand stories were woven into the narrative, familiarising viewers with the brand and the brand even has a character written into the story i.e., Noma, the Clere for Men marketing manager.
The campaign message (feeling confident and admired with great looking skin and a great scent), campaign tone (good looking skin, authentic, relevant and confident), current pay-off line (Made for Men) and consumer psychographics was seamlessly and organically woven into the larger narrative.
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