The bike brands created by big retailers
Автор: Cycle Maintenance Academy
Загружено: 2026-01-24
Просмотров: 238
Описание:
Big bike retailers don’t just sell bikes anymore — many of them build their own brands too. In today’s cycling industry, these vertically integrated companies design and sell in-house bike lines that compete directly with the big-name labels on the shop floor.
By creating “own brands,” retailers can control design, pricing, and quality, offer exclusive models, and often deliver better specs for the money — from budget starter bikes to award-winning performance builds.
In this short, I break down how these retailer-created bike brands work, why they’re growing fast, and what it means for you as a buyer — so you know where the labels really come from and how they compete in the wider bike market.
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