Money Follows This Skill: Why Most Businesses Struggle to Make Sales

Описание: Why do so many startups crumble within the first few years?

Most people don’t fail in business because they lack ideas or opportunities. They fail because they don’t understand sales, psychology, and the systems that move money. In this deep and unfiltered episode of the Selahmeditate Podcast, we sit down with Udochukwu Chikwendu, popularly known as The Sales Guru, to break down why many businesses struggle, why most never scale, and what truly drives revenue, growth, and long-term sustainability.

This conversation is not motivational talk or surface-level advice. It is a practical, reality-based masterclass on sales, business growth, and wealth creation. We explore why people fail in business, whether sales can truly be outsourced, how to think about selling beyond scripts and tactics, and why sales is not just a department but a lifestyle every entrepreneur must master. Udochukwu explains why many businesses do not deserve to make money, why good products often fail, and why marketing advice most people follow today is completely useless.

Using practical examples from everyday businesses like fashion and groundnut trading, as well as startups and companies scaling from small revenue to 10M, 50M, and 100M monthly, this episode reveals the real psychology behind buying decisions. We examine ego, perception, trust, and value, and why price is rarely the real reason people say no. We also confront common myths, including the belief that Nigerians do not have money, and uncover what actually stops businesses from accessing wealth in supposedly tough economies.

Udochukwu shares insights on selling in saturated markets, overcoming business plateaus, handling rejection, qualifying prospects, and accurately identifying purchasing power. The conversation goes further into how failing economies affect businesses, whether hard work alone can overcome broken systems, and why diversification never happens at the bottom. We also touch on scaling a podcasting business, succeeding in real estate, maintaining moral standards that guarantee long-term success, and why impact must always come before income.

Watch till the end. Some of the most powerful principles are shared in the final moments of this conversation.

TIMESTAMPS:
00:00 - Interview Highlight
02:30 - Topic & Introduction of our guest
04:55 - Why do you think people fail in business
07:25 - Can sales be outsourced?
09:00 - Best ways to describe selling
10:03 - Can I get sales people when staring a business
13:10 - Best dispensation for people to succeed in business
14:45 - How to become a great sales person
17:43 - Knowing that sales is a lifestyle & everybody is selling
19:48 - Do many business deserve to make money & can every business make money
25:17 - Key psychological triggers that triggers buying decision
32:13 - Biggest trigger for buying decision
35:28 - Ego trigger for buying
38:28 - Key things that makes people buy
41:08 - Marketing advice that are completely useless
43:40 - Biggest mistakes people make in business growth
47:08 - Biggest mistakes many start-ups make
50:41 - Practical sales description with Fashion Business
59:00 - Practical sales description with groundnut business
1:04:20 - People say Nigerians don't have money - how true is that?
1:08:18 - How to sell out in a saturated market
1:12:26 - Sales strategy to move from 10-50-100M monthly revenue
1:16:24 - How to become a billionaire
1:17:50 - How to overcome plateau in business
1:21:24 - Can you outwork a failing economy - How government kill businesses
1:29:22 - Keep hope alive
1:32:40 - If all fails - key principle that guarantees results
1:37:37 - Moral standards that guarantees success in business
1:40:25 - Diversification does not occur at the bottom
1:45:30 - How to scale a podcasting business
1:48:32 - Tips on succeeding in real estate business
1:50:22 - Best way to handle rejection in sales
1:52:02 - Factors that qualifies a prospect
1:55:00 - Continuation on rejection
1:57:00 - How to qualify/find out a prospects purchasing power
2:00:20 - Share your examples of clients you've helped increase their revenue
2:01:50 - The cost of not imbibing & applying this message
2:02:25 - Prioritize impacting lives
2:06:12 - Poor people don't do charity
2:07:24 - Major Unbreakable rules that guarantees sales
2:10:00 - Your best advice to entrepreneurs and everyone
2:10:44 - Thank you message and how to reach The Sales Guru

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