Escaping the Discount Trap | Building Enduring Brand Value | Anser Aly | FOR25
Автор: Chainstore Association of Pakistan
Загружено: 2026-01-23
Просмотров: 20
Описание:
Discounts may drive short-term attention—but they quietly erode long-term brand value.
In this powerful keynote from the 5th Pakistan Future of Retail Business Summit & Expo 2025 (FOR25), Anser Aly—3X Cannes Lions Award-winning marketer, former Unilever billion-dollar brand leader, and business growth consultant—reveals why promotion addiction is one of the biggest threats facing modern brands.
This session explores how leaders can move beyond price-led tactics to rebuild brand desire, distinctiveness, and durable demand through meaning, imagination, and disciplined brand-building principles.
Key takeaways include:
The hidden costs of excessive discounting
How to rebuild premium brand value
Creating long-term consumer preference
Brand-building strategies for the new consumer
Shifting from short-term sales to sustainable growth
Essential viewing for marketers, retail leaders, entrepreneurs, and brand strategists navigating today’s competitive marketplace.
#FOR25 #BrandBuilding #AnserAly #RetailLeadership #MarketingStrategy #BrandValue #FutureOfRetail #ConsumerInsights #RetailInnovation
#PakistanRetail #PakistaniBrands
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