Life Savers Fruit Juicers (Nabisco Brands Inc.) TV Commercial - 1989

Описание: Life Savers Fruit Juicers (Nabisco Brands Inc.) (1988-1995)

Release Dates and Regional Names:
North America: Introduced 1988 discontinued approximately 1995

Manufacturer: Nabisco Brands Inc. (Life Savers brand owner at the time now Mars Incorporated)

Type: Hard Candy with Real Fruit Juice
Media: Individually Wrapped Rolls

Description and Design:
Life Savers Fruit Juicers were ring-shaped hard candies featuring a stronger more authentic fruit taste from added real fruit juice compared to standard varieties. The classic Life Savers hole-in-the-middle design came in vibrant foil-wrapped rolls with bold flavor-specific packaging (orange for Citrus purple for Mixed Berries). The candies offered a tangy-sweet profile with lasting chewiness positioned as a premium fruity alternative in the iconic brand lineup.

Key Features:
Unique Selling Point: Made with real fruit juice for intensified flavor burst
Flavors: Fruit Punch Citrus Mixed Berries (primary varieties) some regional or limited options
Texture: Smooth hard candy with slight chew standard Life Savers durability
Packaging: Foil rolls in boxes promotional displays emphasizing "juicier" taste

Additional Details:
Target Audience: Children and families seeking bold fruit candy

Historical Context:
Launched in 1988 by Nabisco as a flavored innovation in the classic Life Savers line Fruit Juicers capitalized on the late 1980s trend for "real juice" products amid growing fruit snack competition. Heavily promoted in television commercials highlighting the juicier taste they gained popularity before discontinuation around 1995. The variety remains nostalgic for 1980s-1990s candy fans often found as sealed collectibles today.

Did You Know?
The "real fruit juice" claim differentiated them from artificial-flavored competitors.
Commercials emphasized squeezing fruit imagery for the intense taste reveal.
Some rolls featured promotional games or stickers on wrappers.
Mixed Berries combined multiple fruit notes for complex flavor.
Unopened vintage rolls command collector premiums due to short production run.

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