Raj Sisodia Interview: Conscious Capitalism and Turning Your Book Into A Movement

Описание: Conscious Capitalism and Turning Your Book Into a Movement
An interview with Raj Sisodia and Ben Allen

In this interview we discuss:
-How business can restore humanity and be a true source of fulfillment and legacy
-The motivation behind his book and its message of business as a source of healing
-His thoughts on the most noble purpose we can have in life and work
-What Conscious Capitalism is, and how it’s changing the future of business
-What led him to writing, and how he compiled his message into a book
-Overcoming the mental hurdle of going from article writing to book writing
-The unique flow and process that comes along with each individual book, and business books in particular
-His process of creating frameworks and mindmaps during the research stage
-How he turned his book Conscious Capitalism into a revolutionary movement

Raj Sisodia is the FW Olin Distinguished Professor of Global Business and Whole Foods Market Research Scholar in Conscious Capitalism at Babson College in Wellesley, MA. He is also Co-Founder and Chairman Emeritus of Conscious Capitalism Inc.

He was previously Trustee Professor of Marketing, the Founding Director of the Center for Marketing Technology and Chairman of the Marketing Department at Bentley University. Raj has a Ph. D. in Marketing, Business Policy from Columbia University, where he was the Booz Allen Hamilton Fellow.

Raj has written ten books and over 100 academic articles. He is the co-author (with John Mackey, co-founder and co-CEO of Whole Foods Market) of Conscious Capitalism: Liberating the Heroic Spirit of Business (Harvard Business Review Publishing, 2013), a New York Times and Wall Street Journal bestseller. He is also co-author of the Wall Street Journal bestseller Everybody Matters: The Extraordinary Power of Caring for Your People Like Family (Penguin/Portfolio 2015), named as the Best Leadership and Management book of 2015 by 800-CEO- READ and one of 15 best books of 2015 by Forbes.

To learn more about Raj Sisodia, please visit his website at www.rajsisodia.com.

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