What is personalisation and how can it boost my cruise sales? with Force24

Описание: Take a look at your personal email inbox. How many of the emails you received today are from brands you have a genuine interest in and how many have you actually opened and engaged with? If the answer is ‘hardly any’ then you’re not alone.

Our inboxes have become congested with brand emails selling everything from Netflix subscriptions to holiday packages, creating a headache for marketers who are trying to reach their audience with something they may actually want to engage with, like a discounted cruise to the Caribbean, for example.

Helping cruise lines and agents cut through the noise is marketing automation platform Force24. CEO and founder Adam Oldfield and Cruise Trade News’ head of digital Richard Seal join the podcast to explain why harnessing personalisation can make your email marketing stand out from the crowd #ad #spon