Custom Channel Grouping in GA4 BigQuery: Step-by-Step Traffic Sources

Описание: 🔗 Try OWOX Data Marts free today: https://c.owox.com/8Dd7rc
📥 SQL logic is here on GitHub -
https://github.com/OWOX/owox-data-mar...

Tired of GA4’s default channel grouping causing confusion across teams?

In this video, I’ll show you how to define traffic sources your way — not Google’s.
We’ll use SQL on your GA4 BigQuery export to group sessions into clean, company-specific channels like “Paid Media,” “AI Tools,” “Email,” “Social LinkedIn,” and more.

No more debates like:
❌ “Is LinkedIn paid or social?”
❌ “Why does this report say ‘newsletter’ and that one says ‘email’?”
❌ “Why are my GA4 dashboards misaligned?”

With OWOX Data Marts, we’ll:
✅ Create a reusable traffic source logic
✅ Document and define the channel grouping clearly
✅ Deliver clean session data into Google Sheets or Looker Studio
✅ Automate the refresh with triggers
✅ Share the same logic across dashboards — and across teams

👇 What’s inside this video:

Creating a GA4 Traffic Sources Data Mart in OWOX

SQL logic to define source, medium, campaign, and custom channelGrouping
CASE WHEN logic for grouping AI, Paid Media, Email, Social, Organic, Referral, and Direct

Running and scheduling the report in Google Sheets
Tips for merging with your sessions, pageviews, or conversions

If you want consistency across dashboards and less confusion in reporting, this is your starting point.

📺 Watch the GA4 Sessions video first if you want to build this on top of clean session logic -    • Define GA4 Sessions SQL That Actually Works  
Define GA4 Visitors -    • How to Define Unique Visitors in GA4 BigQu...  
Define GA4 Pageviews -    • How to Define GA4 Pageviews in BigQuery (S...  
How to Stop Copy-Pasting SQL -    • Build With Me: How to Stop Copy-Pasting SQ...  

⏱ TIMESTAMPS

00:00 Intro GA4 traffic sources
00:50 Step 1 — Create a Traffic Sources Data Mart
01:20 Step 2 — Walkthrough of SQL for source/medium/campaign/channel grouping
03:20 Step 3 — Deliver Report to Google Sheets & schedule updates
04:11 Step 4 — Automate it, reuse everywhere

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