Breaking the Code: How Rambhajo’s Is Redefining Polki Jewellery Beyond Bridal | IJ Feature
Автор: indianjeweller
Загружено: 2026-01-04
Просмотров: 10
Описание:
Polki is not just jewellery — it is heritage, art and emotion. Yet for years, it has been defined by myths of being fragile or meant only for brides.
In this IJ Feature – Breaking the Code, Rambhajo’s decodes the true evolution of Polki — from handcrafted authenticity and uncompromising quality to modern, lightweight designs shaping today’s market.
The film explores Polki beyond bridal, key 2026 trends, and practical retail insights on how to sell Polki by educating customers and selling emotion, not gold weight.
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