Install Google Tag Manager on Shopify (and Send Purchases to Google Analytics 4)

Описание: In this video, you will learn how to install Google Tag Manager (GTM) on Shopify and how to send purchase details to Google Analytics 4 (GA4). We will cover how to add the GTM container code, how to add a custom data layer to capture purchases (including items, value, and other transaction details), how to configure GA4 correctly (so that self-referrals don't appear in your reports), and how to check that everything is working.

GET THE CODE FOR SHOPIFY: https://www.lovesdata.com/blog/shopif...
GET THE PRE-CONFIGURED GTM CONTAINER: https://lovesdata.co/n6p0m9

JUMP TO A TOPIC:
00:00 Introduction
01:01 Get the Google Tag Manager container
02:07 Add the container to Shopify
03:01 Establish the data layer
04:07 Add Google Tag Manager to the order confirmation page
05:26 Get the custom data layer for Shopify
6:59 Important consideration (don't skip this)
07:25 Adding Shopify as a referral exclusion to GA4
08:26 Get the GA4 measurement ID
08:46 Create a page view tag in Google Tag Manager
09:58 Add the pre-configured container
12:15 Add the GA4 configuration tag
12:57 Previewing the container
13:34 Completing a test transaction
14:44 View the purchase in DebugView
15:59 Conclusion

YOUR EXTRA RESOURCES:
○ Google Tag Manager tutorials:    • Google Tag Manager Tutorial // Lesson 1 //...  
○ Get the code for Shopify (blog post): https://www.lovesdata.com/blog/shopif...
○ Get the pre-configured GTM container: https://lovesdata.co/n6p0m9
○ Learn about the 'Add To Cart' tag:    • How to track Shopify 'Add To Cart' clicks ...  

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