Huge PMax News! You can now add Negative Keyword Lists!
Автор: Thomas Eccel - Google Ads Top 25 Expert 2025
Загружено: 2025-07-18
Просмотров: 262
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BIG News! You can now add 𝐍𝐞𝐠𝐚𝐭𝐢𝐯𝐞 𝐊𝐞𝐲𝐰𝐨𝐫𝐝 𝐋𝐢𝐬𝐭𝐬 directly to your 𝐏𝐌𝐚𝐱 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬. This was not possible so far, don't ask me why :D
Pretty significant update for anyone managing Performance Max campaign.
Finally the option to 𝐚𝐝𝐝 𝐲𝐨𝐮𝐫 𝐍𝐞𝐠𝐚𝐭𝐢𝐯𝐞 𝐊𝐞𝐲𝐰𝐨𝐫𝐝 𝐋𝐢𝐬𝐭𝐬 is not greyed out but from now on usable in all Google Ads accounts.
𝐇𝐞𝐫𝐞 𝐢𝐬 𝐰𝐡𝐚𝐭 𝐢𝐭 𝐦𝐞𝐚𝐧𝐬:
✅ Use existing negative keyword lists across PMax
✅ Clean up traffic without relying on account-level exclusions or campaign level negatives.
✅ Avoid irrelevant terms that have been already flagged once and added to your negative keyword lists.
Would have been nice to have this feature before campaign level negatives. But if you don't use Negatives for PMax yet, just add now your negative keyword lists.
𝐇𝐨𝐰 𝐭𝐨 𝐝𝐨 𝐢𝐭?
Just go to your PMax campaign → Keywords → Negative keywords → Use negative keyword list
Nice update!
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