How to Attract the Ideal Customer with Your Book | Mike Capuzzi - Bite Sized Books

Описание: I met my guest today, Mike Capuzzi of Bite Sized Books via quite a circuitous route. I've been reading everything I can get my hands on about digital marketing recently and in Dan Kennedy's book, The Ultimate Guide to Writing Sales Letters, he mentions a digital graphics program called, “CopyDoodles®.” The product looked wonderful, so I dug a bit further and found that Mike Capuzzi, the creator of CopyDoodles®, is an expert in producing and publishing short books. He calls them “Shooks,” (short, helpful books).

So I gave him a call, got chatting, and ultimately invited him on the podcast. Mike is a really charming fellow and in today's show he shares some great tips and ideas for how you can also publish your own book. If you've ever wanted to write a book, today's episode is for you.

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