Ethical & effective online marketing

Описание: It’s no secret that one of the trendiest topics in the online business world these days is ethical marketing. It’s not about just being ethical, it’s about promoting yourself and your business in an ethical AND EFFECTIVE way.

As a career Marketer and lifelong Human, I’ve been walking this tightrope between ethical & effective online business for quite some time. And it’s a topic that I’ve become straight-up obsessed with in recent months & years.

It’s a complicated topic and one that can’t be contained in a single podcast episode so I’m sharing my three guiding pillars when it comes to walking the ethical marketing tightrope

In this episode, I discuss:

-Why you should care about marketing your business in a way that is both ethical AND effective
-Why this topic is at the forefront of every single decision I make in my business on a daily basis
-My three guiding principles when it comes to creating an ethical AND EFFECTIVE marketing strategy
-Real-life examples of how I’ve taken action on these principles in my business and how you can decide what the right decisions are for you and your business.

Learn more about the inspiration for this episode:
“Duped: The Dark Side of Online Business” by Dr. Michelle Mazur & Maggie Patterson https://duped.online/

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