eXp Executive Masterclass: Balancing Profit And Performance

Описание: If you removed your personal sales production from your P&L today, would your team still make money? 📉

In this Executive Masterclass, Susan McClain breaks down the hard truth about running a real estate team: If your team only survives because you subsidize it with your own commissions, you don't have a business you have a job.

Susan walks through 10 Core Financial Principles to help you balance "Profit vs. Performance." She covers exactly how to calculate your "Blended Compensation," why you need a 15% Net Margin, and how to structure agent splits so you can afford the support staff and systems your team needs without burning out.

If you are tired of stressing over payroll or fearing that agents will leave if you fix your splits, this is the financial reset you need.

🔥 KEY TAKEAWAYS:

✅ The "True Business"Test: Why you must audit your P&L without your personal production included.
✅ Blended Compensation: How to calculate your average payout (and why 70% is the danger zone).
✅ The 15% Rule: The target Net Margin for a sustainable, scalable team.
✅ Investment vs. Spend: How to audit your expenses by the 20th of every month.
✅ Systems vs. Bodies: Why adding more agents often decreases profit (and why you should scale systems first).

QUICK LINKS & RESOURCES:

🎓 Join eXp University:
📊 Download the Profitability Checklist:
👉 Connect with Susan McClain:

CHAPTERS (Key Moments):

0:00 – Introduction: Profit vs. Your Nervous System
2:00 – The Hard Truth: Every agent will leave eventually
4:32 – Principle 1: Define & Price Your Value Proposition
10:12 – Principle 2: Run a True Business (Remove Yourself)
13:00 – Principle 3: Establish Profitability Goals (15% Margin)
15:45 – Principle 4: Speak the Same Financial Language
17:20 – Principle 5: Control Compensation (Blended Payouts)
20:02 – Principle 6: Designing Smart Split Structures
23:51 – Principle 7: Audit Monthly (Investment vs. Spend)
27:10 – Principle 8: Scale with Systems, Not Bodies
31:17 – Principle 9: Invest in Training over Buying Leads
34:30 – Principle 10: Sustainability (Don't use RevShare to cover losses)
36:45 – Conclusion: Why Profit isn't Greedy

ABOUT THE SPEAKER:

Susan McClain is a real estate leadership expert who specializes in helping team leaders build sustainable, profitable businesses that don't rely solely on the team leader's production.

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