What Other Industries Know About Growth (That You’re Missing)

Описание: Professional services firms love to say, “Our industry is different.”

But what if that belief is exactly what’s holding you back?

In this episode of Breaking BizDev, John and Mark challenge the echo chamber thinking that keeps firms stuck. Drawing on cross-industry research and real-world experience, they break down what fast-growing firms in architecture, accounting, agencies, and wealth management are doing differently—and what you might be missing.

You’ll hear:

• Why high-growth firms employ significantly more doer-sellers
• How accounting firms outpace others in digital maturity and SEO investment
• What marketing agencies get right about account management and account expansion
• How wealth managers systematically build centers of influence (COIs) for referrals
• The hidden implications of different pricing models across industries

If you’re a firm owner, doer-seller, sales leader, or marketing professional in professional services, this episode will challenge how you think about growth strategy. Stop assuming your business is unique. Start asking what other industries already figured out.

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CHAPTERS:
00:00 Introduction
02:06 Cross-Industry Insights
04:04 AEC employs more seller-doers
09:15 Accounting firms are digitally mature
13:21 Creative agencies have strong account management
17:33 Wealth Management firms use Centers of Influence
23:42 Different pricing models across industries
28:08 Conclusion

Research mentioned in this episode:
• 2026 High Growth Study by ‪@HingeMarketing‬: https://hingemarketing.com/hgs

• 2024 AEC.BD report by‪@stambaugh_ness‬ and ‪@SMPSHQ‬: https://www.stambaughness.com/publica...

• Marketing Budget Benchmark Study by‪@AAMHeadquarters‬: https://hingemarketing.com/wp-content...


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