#003

Описание: In this episode of "I Love Being A Coach - So What?", we sit down with Alessandro De Giacomo, PCC, to discuss the reality of building a sustainable coaching business over the last seven years.

Alessandro shares his transition from a corporate career to entrepreneurship, offering refreshing advice on why you shouldn't obsess over a niche too early and how to build a client base through simplicity and genuine connection rather than "noisy" marketing.

To reach out to Alessandro, please visit his YouTube channel ‪@lobstercoachingofficial‬ and website https://www.lobstercoaching.com

For further discussions, insights, and coaching business development support, join our community on the Skool platform: https://www.skool.com/coaching-journey

Key Moments:
• 00:00 – Introduction: Hub4Coaches mission and the "So What?" business series.
• 05:00 – The Origin Story: From corporate sales to finding the "spark" as a coaching client.
• 15:00 – The 7-Year Reality: Overcoming struggles, from COVID to health setbacks, with no shortcuts.
• 28:00 – Coaching vs. Therapy: Maintaining clear ethical boundaries while offering mental health support.
• 38:00 – Marketing Simplified: Why your existing network is more powerful than social media.
• 48:00 – The Niche Myth: Why you should "diverge before you converge" to find your true focus.
• 55:00 – "Critical Ignoring": How to stay focused by tuning out the industry noise.