156 | Why You Can’t Build Authority Without Taking a Stand

Описание: If your content is designed to keep everyone comfortable, it’s probably costing you clients. In this episode, Joanna Lott explores why real authority is built through conviction, not consensus. She shares why being willing to be misunderstood is often the doorway to standing out and attracting the right clients.


Timestamps


[00:00:00] Conviction over comfort


[00:01:00] Why being liked holds you back


[00:02:00] The cost of softened opinions


[00:03:00] Real stories create real traction


[00:04:00] The courage to be disliked


[00:05:00] Repel or rally


[00:06:00] Saying it out loud
“If everything you say is agreeable, it’s usually too vague to matter.” -Jo Lott





Authority grows when you stop hiding what you believe and start trusting that the right people will recognise themselves in it.


Share one belief this week that you usually keep private, and say it plainly.


Useful Links


Learn about The Business of Coaching programme (https://go.joannalottcoaching.com/the...)


Signature Solution Course (https://go.joannalottcoaching.com/sig...)


Download the Free Digital version of Coaches' Planner (NEW edition 2026 (https://joannalott.krtra.com/t/4y3dL5...) )


Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches (https://joannalott.krtra.com/t/tHz8WB...)


How to secure more coaching clients' free training (https://joannalott.kartra.com/page/Zo...)


Download the 12 ways to get clients now (https://go.joannalottcoaching.com/12W...)


Connect with Jo on LinkedIn (  / joannalott  )


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If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected] (mailto:[email protected])


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