The Atomberg Story– Lessons in Brand Building on First Principles
Автор: DSG Consumer Partners
Загружено: 2024-09-08
Просмотров: 326
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We had the privilege of hosting Arindam Paul, Chief Business Officer and a key member of the founding team at Atomberg Technologies , on Brick by Brick: Building Insurgent Brands. Join us as Arindam shares insights on how Atomberg, one of India's largest and fastest-growing digital-first consumer brands, was built on first principles.
Arindam joined Atomberg pre-revenue and funding, to lead all customer-facing functions, including sales, marketing, and service. Over the past eight years, he has successfully scaled up the company's annual revenue from 0 to INR 1000 crores.
During the conversation with DSGCP's Hariharan Premkumar, Arindam dived into several key topics, including:
• The Amazon and Offline playbook Pre-PMF and Post-PMF
• Nurturing a learning and first principles thinking culture in the organization
• Metrics to monitor at different stages of growth
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