Why the Biggest YouTube Family Just Went to Netflix: Jordan Matter

Описание: Check out Jordan Matter and Salish Matter's channel ‪@jordanmatter‬

00:00:16 — Introduction and Big Netflix News
00:00:52 — Details of the Unique 3-Year Talent Deal
00:01:40 — The Development Process & Creative Control
00:02:27 — How the Partnership Started: The American Dream Mall Event
00:03:56 — Audience Connection: Why Views Don’t Tell the Whole Story
00:04:31 — Breaking Down the Channel's Massive Statistics
00:05:00 — Creators vs. Traditional Celebrities: The Depth of Connection
00:06:43 — Will the Channel’s "Cast" Appear on Netflix?
00:07:49 — Why a Traditional "Conflict-Based" Reality Show Won't Work
00:09:44 — Concepting Shows That "Rhyme" With Existing Hits
00:10:20 — Why Creators Take Streaming Deals: Economics, Access, and Time
00:12:10 — What Success Looks Like for Netflix and Jordan
00:13:43 — The Marketing Engine of Hollywood
00:15:00 — Balancing Fame and Anonymity for Salish
00:17:21 — Putting Family First: Avoiding the "Family Channel" Pitfalls
00:19:31 — The Future of Creators in the Establishment of Hollywood
00:22:35 — The Power of Pairing Digital Talent with Traditional Production
00:25:30 — Netflix’s Long-Term Strategy with Creators
00:26:44 — Pitching New Show Ideas: "Sincerely Yours"
00:30:21 — Developing Collaborative Cooking and Building Challenges
00:32:46 — Target Launch Date and the Future of the YouTube Channel
00:34:27 — How Streaming Deals Actually Benefit YouTube

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We’re Colin and Samir, creators based out of Los Angeles California. We make videos about the creator economy, and the lessons we’ve learned over 10 years of being on YouTube. We also interview creators and try to get to the bottom of what’s working on YouTube and where the creator economy is headed.