PR Advice for Introverted Authors, with Leah Paulos

Описание: Want tips on promoting your book if you're an introverted author? I've got you covered in this chat with book publicist Leah Paulos!

Leah gives us the inside scoop on her journey from magazines to starting her own PR firm. She breaks down what PR is all about - connecting with your ideal readers by getting featured on other people's platforms.

When pitching fiction, Leah stresses the importance of having an engaging personal story, not just focusing on plot points. She shares advice for introverts nervous about interviews — practice talking about your themes, find media outlets your readers tune into, and don't stress about social media if it's not your thing!

Through Leah's company Book Publicity School, you can take crash courses on pitch perfection or multi-week workshops demystifying publishing. She emphasises tailoring your promotion to what makes sense for your specific book and audience.

The key takeaways? Spotlight your compelling ideas when pitching, identify the right media access points for your readers, and learn publicity fundamentals to determine what works for your goals.

In this interview, Leah gives invaluable guidance to help introverted authors authentically and effectively spread the word.

ABOUT LEAH

Leah Paulos is the Founder and Director of Publicity at Press Shop PR and Book Publicity School, and has worked at the intersection of books and media for over 25 years.

Twice named a top PR firm by the Observer, Press Shop PR has worked on many notable books and #1 bestsellers including MARCH by Rep. John Lewis and ON TYRANNY by Timothy Snyder, as well as books by Ruth Bader Ginsburg, Neil deGrasse Tyson, James Kirchick, and Pulitzer-finalists Samuel Freedman and Louise Aronson.

Leah has spoken on book publicity at Columbia School of Journalism, CUNY Graduate Center, and as part of her regular workshop series, Book Publicity for Literary Agents.

She began her career as a magazine editor at a NYC-focused glossy magazine in 1998. Leah later worked as an editor at Conde Nast and as a freelance writer for dozens of national magazines.

She made the shift to book publicity in 2006 and launched Press Shop in 2012. She graduated from Cornell University and now lives in Brooklyn with her husband and two sons.

CONNECT WITH LEAH

Press Shop PR: http://www.pressshoppr.com/
Book Publicity School: http://www.bookpublicityschool.com/

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