Redefining Optical Sales: Mindset Shifts and Training Strategies, with Kayla Ashlee from Spexy

Описание: You don’t need better frames. You need a better framework.

If your optical team is burned out, your training feels stale, or your sales aren’t where they should be, keep reading. Practices often treat their optical like an afterthought, instead of treating it as an opportunity to drive revenue and create loyal patients. And that’s where today’s guest comes in.

Meet Kayla Ashlee, CEO of Spexy, an optical training expert on a mission to change how opticians are developed, supported, and empowered. In this episode of Power Hour, she joins host Eugene Shatsman for a conversation that cuts through the fluff.
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Timestamps:

00:00 Introduction

02:11 The broken model of optical sales training

06:49 Why mindset matters more than scripting in optical sales

10:16 The emotional barriers keeping opticians from success

14:41 Creating structure, repetition, and ownership in training

20:06 The role of practice owners and managers in staff empowerment

26:33 Real-world examples of practices transforming optical sales

31:56 Why standard meetings and handoffs don’t work

36:48 Kayla’s advice to practices looking to elevate their optical

42:13 Final thoughts on confidence, leadership, and patient experience