Healthcare Data & Privacy: Balancing Regulation and Marketing
Автор: Flynn
Загружено: 2025-03-14
Просмотров: 41
Описание: In this episode of The Flynn Effect, host Katie Flynn, President of Flynn, welcomes back Bob Burch, the company's Chief Media Officer. Bob shares his journey from Coordinator to Chief. They discuss HIPAA regulations, the importance of annual training for employees, and how Flynn ensures that client data remains secure and de-identified. Bob explains the increasing complexity of state-level privacy laws and the ethical considerations around using healthcare data in digital marketing. The episode also explores the limitations on using first-party healthcare data in ad targeting and the necessity of HIPAA-compliant tools to safeguard sensitive information.
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