2025 ZKast #32 with Rick Sacchetti, Area VP for Cisco at The Players Championship
Автор: Zeus Kerravala
Загружено: 2025-03-20
Просмотров: 12769
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In this #ZKast, I met with Rick Sacchetti, Area VP for @Cisco
Cisco has a massive sports marketing presence but approaches the market differently that most vendors.
Cisco's focus on sports and entertainment is highlighted by emphasizing the importance of secure, immersive fan experiences enabled by Cisco's network and security products.
Cisco's full-stack approach integrates network, security, observability, and collaboration to enhance fan engagement. The discussion covers the impact of AI and data analytics on fan experiences, such as targeted marketing and improved event management.
Cisco's acquisition of @Splunkofficial and advancements in AI defense are noted as key differentiators. The conversation concludes with a look at the future potential of AI in enhancing fan interactions.
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