Meta Ads 101: How to Set Up Facebook Lead Forms for Gyms and Studios (Step-by-Step Tutorial)

Описание: Want to collect more leads from your Facebook and Instagram ads without sending people to a website? In this training, Lana Surnina walks you through how to set up Facebook lead forms, step by step, so gym and studio owners can turn ad clicks into booked appointments or free class sign-ups automatically.

You’ll learn:
✅ Where to find and create your lead form inside Meta Business Manager
✅ The best form type to choose for gyms and studios (“More Volume”)
✅ How to set your form visibility to “Open” so it can be shared
✅ What to write in your headline and greeting message
✅ The best custom question to prequalify fitness leads (and why it matters)
✅ How to structure your pre-fill questions (first name, last name, phone, email)
✅ Privacy policy setup tips (and a quick backup if you don’t have one yet)
✅ How to write the thank-you page message that drives action immediately
✅ Why “Schedule Now” works better than “Book Now” in fitness ads
✅ How to duplicate, edit, and save your forms for future campaigns

Whether you run a gym, yoga, Pilates, or dance studio, this walkthrough shows you how to build Facebook lead forms that actually convert – fast, simple, and compliant.

👉 Want help setting up your first campaign?
Learn more: https://www.ontap.digital

00:00 – Intro: Setting up Facebook lead forms
02:45 – Choosing form type
03:00 – Visual consistency
03:36 – Greeting text examples
04:07 – Adding custom questions
05:33 – Adding pre-fill questions
07:10 – Privacy policy setup and quick alternatives
08:34 – Writing your thank-you message
09:47 – Choosing the right Call-to-Action