Is "waterproof" makeup just a marketing scam? 😮

Описание: Makeup brands love playing the waterproof card, but is waterproof makeup really going to last on you all day or is it deceptive marketing? Let’ s dissect it in this video: what waterproof makeup really means and what long-lasting makeup is and why there is a difference. After that, you will easily spot all the makeup marketing gimmicks that brands use to sell you waterproof makeup, and you will see right through those! Want to hear and discuss more unpopular makeup opinions? Welcome to a playlist especially for that:    • Lip Makeup HYPOCRISY Exposed!  

It doesn’t mean you should stop buying waterproof makeup, but you will be able to base your decision on what the makeup product actually does rather than what brands want you to think.

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0:00 – Makeup brands are lying?
0:16 – What does “waterproof” really mean?
1:09 – How brands trick you
2:31 – What ACTUALLY breaks your makeup during the day
3:43 – Are waterproof products useless?
4:17 – The most deceptive of all them
4:59 – Recent POV Beauty backlash example
5:53 – Show, not tell ;)

#waterproofmakeup #povbeauty #lipkit #makeupbuzzwords