Brand Like a Superstar - Unleashed E63 Steve Jones

Описание: What do Taylor Swift, ACDC, and your business have in common? More than you think.

In this electrifying episode of Unleashed, Jeff Tetz sits down with brand strategist and bestselling author Steve Jones, who reveals how the biggest rock stars in history built unforgettable brands—and how you can too.

Drawing from 35 years in the music and media industry, Steve shares stories from backstage, boardrooms, and band tours to show how bold storytelling, strategic differentiation, and emotional connection drive fan loyalty and business success.

🎸 What you'll learn in this episode:

Why great branding is about standing out—not just being better

How to build a brand movement with loyal fans, not just customers

The business lessons behind Foo Fighters, KISS, Taylor Swift, and more

How to stay consistent and evolve like ACDC or Patagonia

Why failure, experimentation, and “jam sessions” create breakthroughs

How your competitors can actually make your brand stronger

What Taylor Swift’s secret backstage rituals reveal about audience obsession

💡 Whether you're a founder, marketer, or team leader, this episode is packed with unforgettable lessons to help your brand hit all the right notes.

Read our Blog Article to learn more: https://blog.unleashresults.com/unlea...

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📍Timecodes:
02:00 - Steve’s radio journey & falling in love with storytelling
07:30 - Why great branding is about emotion, not perfection
13:45 - “Being better” doesn’t help if no one notices you
17:00 - KISS, invisibility, and standing out in the marketplace
21:40 - Grunge vs. glam: Zig when others zag
26:00 - Why clarity means risking insult
31:00 - Authenticity: Brand values must match your behavior
36:00 - Taking a leap of faith in branding like Steve Jobs
40:00 - What ACDC, Patagonia & Starbucks have in common
50:00 - How your competitors can sharpen your own brand
1:01:00 - Taylor Swift’s genius fan strategy & brand loyalty
1:11:30 - Meeting music icons and lessons from Jimmy Buffett