Why Airlines Don't Buy Engines: Power by the Hour

Описание: The "Power by the Hour" model aligns the company's profitability with engine reliability, meaning they only profit when the planes are actually flying.
In this video, we explore the Rolls-Royce Servitization Journey. You will understand the real story behind their transition from a traditional hardware manufacturer to a service-oriented leader, based on factual events.
In this video you will discover:
• How digital twins and real-time monitoring support performance-based contracts.
• The unique three-spool architecture of the Trent engine family.
• The impact of major corruption scandals and the financial struggle during global crises.
Balancing technological innovation with complex financial and ethical reforms is essential to securing a future in sustainable propulsion.
#RollsRoyce #Aerospace #BusinessModel #Servitization

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