S3 E25: Effectively Selling Marketing Expertise; Tales, Tactics, and Frameworks!

Описание: In this episode, we talk about how to sell yourself as a marketer!

We’re giving you tales, tactics, and frameworks!

Marketer's have unique challenges when it comes to selling our services and expertise. We are going to discuss why this happens, and strategies to overcome this!

This episode is hosted by:

Brand Strategist Jack Ferguson

and

Product Marketing Specialist Alex Urquhart.

This episode covers:

The challenges of selling marketing services due to inherent uncertainty in marketing outcomes. 

Common challenges faced by both internal marketers and external consultants.

The difference between deterministic and non-deterministic services and why these matters to you as a marketer.

How cake theory applies to marketers


The challenges of working with clients and stakeholders who don't understand the complexity of marketing.

The problem with marketing PDs in 2025

Where 90% of your success will come from as a marketer

How marketing is 80% intangibles and 20% great tangibles, and the inherent challenges that arise with that

Find Jack on LinkedIn here (  / jackfergusonmymm  )


Find Alex on LinkedIn here (  / alex-h-urquhart  )

Follow The Push on YouTube here (   / @thepushmedialab  )


Follow The Push on LinkedIn here (  / thepush  )


Follow The Push on TikTok here (  / thepushmedialab  )


Follow The Push on Instagram here

(  / bethepush  ) Visit The Push website here (https://bethepush.com/)


Visit Jack’s personal website here (https://jackferguson.co/)


Visit Alex’s personal website here (https://www.market-science.co/)