#272
Автор: The Being Human Podcast with Richard Atherton
Загружено: 2023-10-06
Просмотров: 194
Описание:
▶️ Sign Up For Our Newsletter: http://www.firsthuman.com/being-human...
▶️ Cause breakthrough results for your business or team in three months - sign them up here: https://www.firsthuman.com/leadership...
▶️ Join our Being Human Community on Telegram - https://t.me/+LDSy6S_9cHRiYmI0
This week, I speak with Ben Guttmann, an author, marketing expert, former CEO of a successful marketing agency and educator at Baruch College. He has worked with the biggest brands in the world and came to the conclusion that the most successful ideas are simple.
In his book 'Simply Put', he provides a guide to designing simple messages that encourage action - an invaluable skill whether you're a professional marketer or just want to be a better influencer.
We talk:
Why we complicate things
The definition of a simple message
The 5 principles of writing simply
Fluency over concision
Could you really beat a wolf in a fight?
Links:
Ben's Website - https://www.benguttmann.com/
Simply Put - The Book - https://www.amazon.co.uk/Simply-Put-M...
Повторяем попытку...
Доступные форматы для скачивания:
Скачать видео
-
Информация по загрузке:
