Global Tourism Forum Annual Meeting 2016 - Openning Speech: Serge Trigano

Описание: Serge Trigano: Rethinking Hospitality for a New Tourism Era
At the Global Tourism Forum 2016 in Istanbul, Serge Trigano, co-founder of the innovative hotel brand Mama Shelter and former president of Club Med, delivers a passionate and forward-looking speech about the transformation of the tourism and hospitality industry. Drawing from decades of global experience, Trigano challenges conventional hotel models and highlights the shift toward urban, community-centric tourism. He believes the 21st century is no longer about beach resorts—it’s about cities, culture, creativity, and local connection.

Trigano shares the inspiring journey of Mama Shelter, a concept born in Paris that revolutionized how hotels operate. With design-led, multifunctional spaces and inclusive atmospheres, Mama Shelter became a success story through smart use of every square meter—serving not only as a hotel but also as a “cash machine” with thriving F&B, retail, and social media-driven outreach. Trigano expresses deep admiration for Türkiye and Istanbul, calling it “a magical, irreplaceable destination” and declares his intention to further invest in the country’s tourism potential. “Tourism is one of the only forces that brings people together when everything else tries to divide us,” he states, calling for optimism, innovation, and cultural integration in today’s volatile world.

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