Winning Buy-In from the Entire Buying Group | How to Master Buying Groups And Brand Discoverability

Описание: In B2B, purchase decisions are made by teams, not individuals. So how do champions inside buying groups successfully promote your solution?

Victoria Albert (CMO at INFUSE), Allyson Havener (CMO at TrustRadius), and Scott Vaughan (GTM Growth Marketer and Advisor) reveal strategies used by top-performing marketing and sales teams to secure internal buy-in from diverse stakeholder groups.

You will learn:
▶️ How modern buying groups form consensus
▶️ Ways to equip your internal champion to advocate for you
▶️ How to overcome decision friction caused by risk-aversion
▶️ Tactics to influence conversations happening in the dark funnel
▶️ How to create content that earns trust across departments

Key Insights Covered:
▶️ Nearly 1 in 5 B2B deals involve 15+ stakeholders, researching outside of your visibility
▶️ Trust must be earned during the first 70–80% of the buyer’s journey
▶️ Informational content reduces buying anxiety and builds group consensus
▶️ Content must enable internal champions to push your solution forward

🔗 Learn more: https://infuse.com/insight/how-to-mas...
📥 Talk to a demand generation expert: https://infuse.chilipiper.com/round-r...
👉 Subscribe for more insights on B2B marketing, buyer behavior and demand generation trends.

#B2BMarketing #INFUSEinsights #DemandGeneration #BuyerBehavior #BuyerJourney #BuyerEnablement