Halo Community Town Hall Meeting, April 2024
Автор: WFA
Загружено: 2025-09-15
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Discover the Future of Cross-Media Measurement.
About the Halo Program
The Halo Cross-Media Measurement Framework represents a ground-breaking initiative designed to revolutionize how we understand and evaluate the impact of advertising across the diverse landscape of media channels. At its core, Halo leverages advanced technologies and methodologies to provide comprehensive, privacy-conscious, and accurate cross-media measurement solutions. Supported by a consortium of leading global brands, advertiser associations, and technology innovators, the Halo program aims to address the complex challenges of today's rapidly evolving media ecosystem.
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