How Herbert Roofing Scaled Faster With Better Processes with Cogent

Описание: Herbert Roofing, a growing roofing company based in Saginaw, Michigan, partnered with Cogent Analytics to overcome process inefficiencies, align sales and operations, and build a scalable foundation for long-term growth. Like many construction and home services businesses, Herbert Roofing had strong systems in place—but lacked structure, clarity, and alignment as the company continued to grow.

Before working with Cogent, Herbert Roofing faced challenges common to many growing service businesses: fragmented processes, unclear ownership, and difficulty determining the next best steps for sustainable growth. As sales increased, leadership knew the company needed better operational visibility and a structured approach to scaling.

Through an in-depth discovery process, Cogent Analytics conducted a deep dive into every area of the business—from financials and sales processes to day-to-day operations. By providing an outside perspective and data-driven insights, Cogent helped Herbert Roofing bundle existing processes into a unified operating structure designed to grow with the company.

The result was immediate clarity, alignment across teams, and confidence in decision-making. Leadership gained a better understanding of what they didn’t know, while employees embraced the changes needed to move the business forward. The return on investment was felt quickly—and continues to support Herbert Roofing’s long-term growth goals.

If your business has hit a growth ceiling or feels held back by disconnected processes, Cogent Analytics helps companies gain clarity, improve performance, and scale with confidence.

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