How to Build a Trusted Sports Brand | Mike Perls, Chief Brand Officer, Science and Sport

Описание: Mike Perls MBE, Chief Brand Officer at Science and Sport, shares his expert insights on what it takes to build and maintain a credible sports nutrition brand in a fiercely competitive market.

Science and Sport has been a pioneer in the category, and in this interview, Mike dives deep into the pillars of their long-term success:

The Power of Heritage: Discover how leaning on a rich history and being category creators gives Science and Sport an undeniable advantage ("We stand on the shoulders of giants").
The Non-Negotiable Role of Science & Trust: Learn about the rigorous testing, compliance, and university collaborations that ensure consumer confidence and athlete safety.
Strategic Partnerships: Understand the role of authentic athlete endorsements, professional team partnerships, and scientific research in driving brand credibility.
Future of Performance: Mike shares his view on upcoming trends in performance nutrition and the critical need for consumer education in mass participation sports.

If you're a founder, marketer, or sports enthusiast, this is essential viewing for understanding how scientific rigor and authentic storytelling drive long-term brand equity.

Chapters:
00:00 Introduction and Role of Chief Brand Officer
02:24 Trust and Credibility in Sports Nutrition
03:21 Testing and Compliance for Consumer Confidence
05:22 Heritage and Innovation in Product Development
10:10 Athlete Partnerships and Authenticity
13:10 University Collaborations and Scientific Research
23:33 Future Trends in Performance Nutrition
29:43 Common Mistakes Founders Make About Brand