Why High AOV Doesn't Always Mean High Profit
Автор: CustomerLabs 1P Data OPs
Загружено: 2026-01-13
Просмотров: 153
Описание:
Don't confuse High AOV with guaranteed profit. The speaker explains why buying 25 shirts might give the seller "no margin", while focusing on full MRP buyers or those buying with a 25% discount leads to "more margins".
Learn the basic concept of increasing profit by getting 10 people to buy and how to structure your campaign by reaching out to "full value buyers".
Key takeaways:
High AOV is not the same as having full MRP buyers.
High AOV, such as buying 25 shirts, might result in no margin for the seller.
A seller will have more margins from MRP buyers or those buying with a 25% discount.
The basic concept is that profit is increased in the background when 10 people are buying.
A step to reach the desired outcome (referred to as "POS") is reaching out to the full value buyers.
The video shows how to structure the whole campaign.
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