How to create a successful influencer marketing strategy

Описание: 72% of Gen Z and Millennial consumers follow influencers, and 56% have purchased a product after seeing a post from someone they follow, according to Deloitte. That's the power of an effective influencer marketing strategy!

But remember, never settle for surface-level endorsements. Aim for influencers who are genuine and aligned with your brand's values and vision.

Because it's these authentic connections that can drive real, lasting impact in influencer marketing for your brand.

Here’s how you can pick the right influencer for your brand:

Dive into our video, where we'll show you the ropes of creating a killer influencer marketing strategy. Think of it as your backstage pass to partnering with the right influencers, just like when Nike teamed up with Michael Jordan for an iconic campaign.

Influencer marketing strategy doesn’t just mean getting a famous face to promote your brand. It’s about getting a person who’s respected in their industry and has a loyal following. In this video, you'll not only understand how to increase your brand awareness with influencer marketing but also learn how to build a loyal audience and become aware of common pitfalls in your influencer marketing journey.

0:00 Introduction
0:12 The state of influencer marketing in business
0:31 The different types of social media influencers
0:45 How to identify the right influencers for your brand
1:22 How can you contact influencers

Learn how to select the right tools for a successful influencer marketing campaign on this page: https://www.sprinklr.com/blog/influen...

Find out how to manage your influencer campaign, boost your revenue from social media and expand your reach through influencer marketing on this page: https://www.sprinklr.com/products/mar...

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