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Why the 4PL Model Is Reshaping Global Expansion | Nick Bartlett, Wayfindr
Автор: DELIVER
Загружено: 2026-02-13
Просмотров: 13
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Is the 4PL model the future of global ecommerce logistics?
In this interview from DELIVER Middle East 2026, Nick Bartlett, Co-Founder & Director of Wayfindr, explains why brands expanding internationally are turning to fourth-party logistics providers.
From neutrality and global partner access to centralised orchestration, Nick outlines how logistics expectations are evolving — and why brands need more flexibility, visibility and strategic alignment to compete.
Part of the Voices from the Frontline of Retail and Logistics series.
🔗 https://www.deliver.events/middle-east
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