OSC Connectors with Felicia Berry

Описание: There’s a role in homebuilding that touches every lead, every inquiry, and every marketing effort… yet rarely gets the spotlight.

In this episode of Just Make It Pretty, Sarah sits down with Felicia Berry, Online Sales Counselor at Viera Builders, to unpack why the OSC role is one of the most strategic positions in the entire buyer journey.

Felicia didn’t step into a pre-built role. She helped create it.

From transitioning out of marketing and building the OSC function from the ground up, to navigating internal resistance and redefining what the role could look like, this conversation explores how OSCs truly bridge the gap between marketing, sales, and buyer trust.

They also dive into how AI tools like ChatGPT can support OSCs without replacing the human connection that makes the role so powerful.

In this episode, we cover:

• What it’s like to build an OSC role with no playbook
• Why leadership teams often underestimate OSC impact
• Where marketing and sales communication breaks down
• How OSC insights can dramatically improve marketing strategy
• How to use AI as a support tool, not a shortcut
• Why visibility matters for a traditionally behind-the-scenes role
• Small shifts that can elevate an OSC’s confidence and performance

If you work in marketing, sales, or online sales, this episode will challenge how you think about the buyer journey and the people who guide it.

The OSC role isn’t administrative. It isn’t just follow-up.

It’s strategy. It’s trust. It’s growth.

🔗 Connect with Felicia Berry:
  / felicia-berry-382376185  

🎧 Subscribe to Just Make It Pretty for more conversations at the intersection of marketing, leadership, and the real work behind building better brands and better teams.