What Mel Robbins’ Protein Shot Reveals About the Self-Help Industry

Описание: Mel Robbins has announced her next move after The Let Them Theory. A protein drink.

In this video, I explore why this isn’t as surprising as it might seem, and what it reveals about the current state of the self-help industry.

I look at whether this product genuinely aligns with the philosophies Mel Robbins references in The Let Them Theory, or if these are repetitive patterns from self-help, wellness, and performance culture.

I also encounter new information suggesting that the origin story behind the product launch may not be quite as accurate as it first appeared.

I consider how influence, credibility, and “solutions” circulate in a culture shaped by exhaustion, optimisation, and the promise of easy fixes we can put in our pocket.

Timestamps:
00:00 Introduction
00:25 The Let Them Theory Controversy
01:20 Reactions To The Pure Genius Protein Announcement
02:49 The Story Doesn't Quite Add Up...again (Was This Already a Product Called Genius Shot?)
07:45 Deliberately Shifting Goalposts
09:42 Aligning With The Experts
12:15 Nothing Like This Exists
14:10 Going Against The Flow of The Let Them Theory
16:20 We Ought Not To Be Adjusted to The Burnout Society
17:47 You Can Put It In Your Pocket
19:55 How Did You Get That Way?
23:00 Nurturing Dependency Not Empowerment

Links:
https://www.threads.com/@conspiritual...
https://www.threads.com/@drjengunter/...
https://sagejustice.substack.com/p/me...
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