Customer Loyalty vs. Brand Loyalty (In About A Minute)

Описание: Customer loyalty vs. brand loyalty: https://www.techtarget.com/searchcust...

Customer loyalty and brand loyalty are two things that drive profitability, but marketers may want to target one over the other. Customer loyalty typically refers to repeat purchases because of price points and promotions, while brand loyalty refers to repeat purchases due to an emotional connection to the brand.

What method of customer retention do you think is most effective? What are the pros and cons of each? Share your thoughts in the comments, and be sure to like and subscribe, too.


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